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Marketing Tips

October 2010 View Previous Tip | Restart Tips
Add Videos to Your Web Site
by Susanne Voss

Sewing retailers know that demos sell, and that's no different online.  Customers today spend hours on the web researching products before they walk into a store.  When you post product videos on your web site, you can show those midnight online shoppers the benefits of your products, and drive traffic to your store.


Embedding from YouTube is one of the easiest ways to add video to your site.  No special technical knowlege is required, it's just cut and paste.  Tacony offers a variety of videos for your use - here's how to do it:

Instructions

  1. Go to the Sewing and Craft Club "channel" on YouTube: http://www.YouTube.com/user/SewingAndCraftClub
  2. Select a video
  3. Click "embed"
  4. Copy the highlighted text (this is the code you will copy into your web site or blog.)
  5. Open and log into your web site.
  6. Paste the copied text into your web page.  The video is now on your site!  (See the help resources in your web site or blog program for more information on where you do this.)


Here's a quick video that does a great job of explaining the embed process (which I embedded here from YouTube):

 

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